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Samsung are partnering up with Netflix, Amazon, Maxdome, Chili, and Wuaki.tv with the intent of incorporating loads of 4K Ultra HD content to their smart TVs. The South Korean electronics giant is expected to launch Amazon’s Ultra HD service in October. Meanwhile, Netflix’s 4K app is going to be stretched to Europe later this year, making a debut with “House of Cards”, the political drama.

Samsung also reinforced its cooperation with major European content partners, including maxdome, Wuaki.tv, and CHILI “to secure more UHD content to work towards a more robust UHD ecosystem.”

According to the visual display’s executive vice president at Samsung’s electronics, Won Jin Lee, the UHD era has begun making it important to provide customers with more options as far as the UHD content goes. This will help in continuing the widespread adoption of UHD content. Won further added that Samsung offers its consumers with a wider range of UHD content for them to enjoy on their immersive Curved Ultra HD TVs.

This is definitely not Samsung’s first venture into the 4K UHD content market. Prior to World Cup, Samsung partnered up with Portugal Telecom and with RTP, the Portuguese broadcaster to show live warm-up matches employing the MEO content service on 4K TVs across the world.

The next big step for the excellent quality TV revolution is to come up with a secure UHD content distribution solution with the SCSA (Secure Content Storage Association). Samsung is working with SCSA’s founding partners including Warner Bros, 20th Century Fox, Western Digital, and ScanDisk and have sprung a 500GB external hard drive which is pre-loaded with 40 tiles having 4K picture quality that includes ‘life of Pi’ and ‘ Star Trek Into Darkness’.

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