LG announced a partnership with Korea Digital Satellite Broadcasting – SkyLife, one of the biggest 3D content providers.
SkyLife aims to be the top digital satellite 3D broadcaster in Korea. The company plans to invest USD 25 million in creating 3D content in collaboration with LG.
LG says the partnership will focus on developing technology that helps produce 3D images that don’t cause eye strain or dizziness – an issue that has plagued previous technologies.
The company plans to introduce a wide range of 3D TVs ranging in size from 42- to 72-inches next year, following the 47-inch LCD 3D TV (47LH503D) this year. They also plan to include 3D functionality in their flagship models for next year.
According to LG, the new series features an ultra-slim bezel which is expected to maximize the 3D effect. LG’s 3D technology will also find its way into 150-inch projectors in the coming year.
Both LG and SkyLife have agreed to invest in creating 3D content. Starting with 3D broadcast-ing for the FIS Snowboard World Cup, both will continuously produce or distribute 3D content from sport to educational programs and movies from overseas, as they claim.
The trial is initially commencing in Korea but LG is aiming to build up a global 3D TV market that includes the US and Europe. The company has aggressive sales targets of 400,000 units in 2010 and 3.4 million units in 2011.
LG says they will focus on extending the initiative in North America and Europe from 2010 and will launch 3D TVs in South and Central American and Asia from 2011. The market is expected to expand worldwide as the London 2012 Olympics are currently slated to be aired in 3D.
3D TV market is expected to increase sharply as internal global surveys indicate that as many as 58 percent of consumers want to purchase 3D TVs. Up to 75 percent of consumers who have seen 3D images said that they’d like to watch them again.
DisplaySearch predicts the volume of the 3D TV market to increase to USD 1.1 billion in 2010, USD 2.8 billion in 2011, USD 4.6 billion in 2012, and as much as USD 15.8 billion by 2015.
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