Universal Studios has announced plans to add a series of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases.
These will enable access to exclusive interactive content through the mobile devices – starting with the Blu-ray release of the box-office smash Fast & Furious on July 28th.
The free app will be available from Apple’s App Store on the same day and will give users the ability to control interactive content on web connected Blu-ray players.
One of the features, Virtual Car Garage, will give users360-degree views of the cars in the movie, as well as the ability to call up exclusive technical specs.
Later this year, Universal will extend the features to allow access to bonus content on Blu-ray discs, which will be downloadable to the iPhone/iPod touch to watch features on-the-go.
The devices will also be able to be used as a virtual remote to control Blu-ray disc features and/or access additional detailed information about the film, its cast and more while watching the movie.
Releases will also integrate with social network applications or sites such as Facebook and Twitter to allow users to update their friends about movie-related activities.
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