Amazon continues its strong effort to corner the digital content market with the announcement that they have launched a Japanese version of the Amazon App Store, bringing forth a wealth of content for their line of tablets as well as smart phones and other mobile devices.
In addition to a diverse library that shares some of the best selling applications and games with an entirely new market, the Amazon App Store also includes some mainstays that have helped the previous incarnations in other countries remain successful, including "Angry Birds," "Where's My Water?" and "Cut the Rope". Japanese customers now have access to the platform's personalized recommendations feature, simple ordering process and detailed order history menus.
Amazon is also one of the only large digital application stores to feature a free application every day of the week, allowing users free access to content they would otherwise have to pay for simply as a "thank you" for their continued business.
Amazon's standing as the world's largest retailer have made it a prime target for application developers big and small. Due to the raging success of the Kindle Fire, more and more applications that were once exclusive to other platforms have begun making efforts to get themselves in the fold. The advent of the Japanese App Store also opens the door for Amazon to open a similar feature in other markets, specifically Asian demographics that already have Amazon.com's basic services.
Company CEO's and software developers alike have taken time to heap the praise on Amazon for the way they run their business and the ease with which people are able to begin marketing their content. Their current business structure is designed to give developers the maximum profits and is a huge reason for their continued success.
Amazon markets itself as "the most complete end-to-end platform for developers looking to build, market and monetize their apps and games" and it's hard to argue this point based on the recent rapid growth the company has experienced. The addition of the Japanese market can only mean good things as the retail giant expands its customer base.
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