Research in Motion, Blackberry's company, is trying to find a way to recover and one of their thoughts was to turn into Android.
Blackberry used to be a very popular smartphone, but Apple's domination has significantly affected their sales. The popularity of iOS and Android did not leave any space for other operating systems. Thus, according to RIM CEO, Thorsten Heins and his recent interview to the Guardian, RIM did consider the prospect of using Android on their future smartphones. It could be a way to take advantage of Android's popularity and functionality, while combining it with Blackberry's experience in the smartphone market. However, they ultimately rejected the idea.
“We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously – but if you understand what the promise of BlackBerry is to its user base it’s all about getting stuff done. Games, media, we have to be good at it but we have to support those guys who are ahead of the game. Very little time to consume and enjoy content – if you stay true to that purpose you have to build on that basis. And if we want to serve that segment we can’t do it on a me-too approach.”
Blackberry is mostly used for business reasons and this led RIM to stick to the Blackberry OS and the creation of the BB10, which will be perfect for multitasking. It is expected to arrive with the new smartphones in January and they have to prove that they do not need Android or any other operating system.
Did they make the right choice? Time will tell.
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