Blackberry has launched the Z30 as its flagship smartphone as it tries to capture back market share amid an uncertain future. Blackberry was once a pioneer in the smartphone arena but it has now indicated that it is weighing its options.
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Half of last year, the research and market analysis company Gartner warned that sales of handsets are in decline, the final report for last year, which was published today, confirming the trend observed in August.
Research in Motion is thinking ahead, while the Blackberry 10 is about to hit the market. RIM CEO Thorsten Heins told Die Welt that they are examining the possibility of selling their hardware to other hardware manufacturers in the future.
RIM and T-Mobile have announced the release of BlackBerry Curve 9315, a brand new smartphone, which is ideal for those that don't spend a fortune for a phone, but are still looking for a decent choice.
After all the speculation regarding the release of the Blackberry 10, RIM finally made an official announcement, informing us that they will introduce BlackBerry 10 on January 30.
RIM seems to be very excited about the forthcoming release of the Blackberry 10 and it decided to present the phone to developers, by exhibiting some Dev Alpha devices to a series of "Blackberry Jam" events. It is a way to get the first impressions on Blackberry 10, until its final release for consumers during the first months of 2013.
Blackberry has experienced a major service problem in Europe, Middle East and Africa some days ago, which could not be ignored. Research in Motion does not seem to relax lately, since problems never seem to end. After the worries that Blackberries might be staying behind the needs of the modern smartphone user, an outage in their services in various areas was just another blow. It was September 21 when a 3-hour outage at the Blackberry services was widely discussed in social media, with RIM making two announcements related to the issue.
RIM has announced their plans about BlackBerry Enterprise Service 10, hoping that businessmen will stick to Blackberries and buy their new BB10 devices. Research in Motion does not seem to lose hope, despite the fall in Blackberry's sales the last years. Although iOS and Android have conquered the market, RIM knows that they still have part of the businessmen on their side.
Times are changing and so does the smartphone market. Gone are the days when Research in Motion was dominating the smartphone market. Now, Blackberry seems to decline in the US market, with Windows Phone being willing to take over its place.
Research in Motion, Blackberry's company, is trying to find a way to recover and one of their thoughts was to turn into Android. Blackberry used to be a very popular smartphone, but Apple's domination has significantly affected their sales. The popularity of iOS and Android did not leave any space for other operating systems.