The Samsung Instinct, touted as a worthy rival to the iPhone, has gone on sale in the US at a reduced price.
Wireless phone network Sprint is offering the touchscreen handset for USD$129.99.
The drop in price from the expected USD$ 199.99 is a move clearly intended to fuel rivalry with the new iPhone before it comes on the market next month.
Sprint’s an unlimited data plan (at $69.99 per month) and two year contract agreement are similar to AT&T’s iPhone options.
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Nearly a quarter of US consumers questioned in a survey highlighted price as the main reason why they were not considering buying an Apple iPhone 3G.
Another impediment to purchase was people’s preference for a network carrier other than AT&T, Apple’s exclusive provider of the handsets in the US.
Only 4 per cent of those surveyed by PriceGrabber.com, a part of Experian, currently own an iPhone, but 42 per cent said they are considering buying one.
The study investigated purchasing trends and smartphone pricing history based on a survey of 3,066 online consumers conducted from May 20 to June 5, 2008.
Of the remaining 54 per cent who do not intend to purchase the iPhone, 41 per cent – or 22 per cent of the total – said that the mobile device costs too much.