Flipboard has just announced its next generation of mobile video advertising – Video Ads with Cinema Loop. With this launch the company is taking a new approach to autoplay for native video advertising, giving brands the attention-grabbing benefits of autoplay while solving for user frustrations in adjusting volume while important moments in the video are missed….
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Apple announced it will expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January. According to research firm IDC, iAd has signed on over half of the top 25 leading US national advertisers in just four months.
AdMob has announced that it has launched its first advertising unit for Android applications.
The move by the world’s largest mobile advertising marketplace will give developers an option for monetizing their applications on the open source device platform.