Microsoft is to create an online software store for its Windows Mobile platform.
To be called Skymarket, the online store for mobile software follows Apple’s iPhone App Store and Google’s plans for an App Market for its Android smartphone platform.
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Google is to offer an applications “market” for its Android open mobile platform but has sought to distance itself from Apple’s iPhone app store.
A member of the Android team has said it is to be “an open content distribution system that will help end users find, purchase, download and install various types of content on their Android-powered devices”.
The success of Apple’s App Store is making smartphone software developers increasingly attractive to venture capitalists and phonemakers with millions to invest.
The head of one US$100m fund that invests in smartphone application start-ups has told the New York Times he expects to tap into the iPhone’s success.
T-Mobile is to be the first carrier to offer a mobile phone powered by Google’s Android software.
The phone will be made by HTC, one of the largest makers of mobile phones in the world, and is expected to go on sale in the United States before Christmas, according to reports.