Ifbyphone does something very very simple. They automate phone calls. The process of automation can be done with pretty much any phone call.

“Lets say for example you wanted to have a toll free number, an 800 number or even a local number for your business, and when your customer called that number, you wanted to take their caller ID and automatically look up if they have any orders outstanding with your business and if they did, you wanted to tell them when those orders would ship,” said Irv Shapiro, CEO & CTO of Ifbyphone, in response to how the automation works.