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Satellite and cable providers on both sides of the Atlantic have recently claimed they are offering full HD – or 1080p – programming.
The Blu-ray Disc Association is objecting to these claims of equality, suggesting the comparisons are irresponsible and misleading, and says it will take “appropriate action”.
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Sales of Blu-ray discs for the first half of 2008 have grown by 506 per cent compared to the same period last year, according to the British Video Association (BVA).
Yet, despite the huge increase, the format still only represents 1.2 per cent of the total UK video market, with sales of nearly one million units.
The BVA’s half-year results show total sales in 2008 are up 3.3 per cent compared with the same period last year, a rise it attributes to the increased level of consumer choice provided by the HD formats – both BD and HD-DVD.
In the US, DVD also remains the most popular home entertainment choice but there are differences emerging among age groups.
High cost and a belief that standard-definition DVD is “good enough” are the main barriers to US consumers purchasing Blu-ray players.
These are the conclusions of a study by the NPD Group, which found that manufacturers still face challenges despite rising awareness of Blu-ray.
The market research company found that 45 per cent of HDTV owners in the US now claim to be familiar with Blu-ray Disc (BD), up from 35 percent in June 2007.
And, while only 6 per cent of all consumers surveyed said they plan to purchase a BD device in the next six months, NPD found purchase intent to be higher among the growing population of HDTV owners, boding well for the future of the format.