Many factors influence consumers’ decisions to buy one mobile phone over the other – but it seems that embedded content is an increasingly important one.
A survey by independent app store GetJar has found that brand remains the key purchase decision factor (28% respondents), followed some way behind by user experience (17%).
Posts Tagged: brand
Forget a stylish smartphone packed with cutting edge features – if you want it to sell give it a cool name.
At least that’s what research by Strategic Name Development (SND) claims in a report that links higher market share with cell phones having names that consumers prefer.