Demand for HD content has helped drive sales of Freesat devices past the 200,000 mark since the UK service was launched last May.
While the figure is impressive, it further highlights the gulf that has opened up between the US and Japan and the rest of the world.
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BSkyB has added 171,000 new customers in the second quarter and reduced churn to below 10 per cent.
It will be hoping to build on the interim results for the six months to 31 December 2008 helped by the the news that further investment is to be made in HD programming. The announcement that the price of the Sky+ HD receiver is to drop to £49 will undoubtedly provide a massive boost to that ambition.