New York-based cable operator Cablevision is to add mainstream HD channels including Discovery, Viacom Inc’s Nickelodeon, FX, FOX News, AMC and The Weather Channel to its line-up in an increasingly competitive market.
The addition of 15 more channels brings its HD offering up to 60 channels.
Cablevision says that more than 1.1 million of its digital cable subscribers have at least one high-definition TV and HD-enabled set-top box.
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The US’s leading provider of HDTV has credited its 95 channels of HD content as one of the main reason for increasing subscribers even as the economy falters.
Paul Guyardo, DirecTV’s chief marketing officer, said the company had not been greatly affected by the US economic slowdown.
DirecTV added 275,000 subscribers in the first quarter, compared to just 35,000 for rival Dish Network.
He attributed the satcaster’s market-leading HD offering as a major factor in the increase.
“I don’t want to say that we are recession-proof, but I will say that we have not been dramatically affected by the recession,” he said.