A recent Canalys consumer study looked at what features consumers are using on their phones. The main conclusions pointed out by Canalys are that customers on SIM-only contracts consume more data than their pre-paid counterparts, the use of data services is limited outside of smart phone owners, social networking on mobile phones remains a relatively small, but growing service and that many consumers will look for navigation services on their next mobile phone.
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The mobile industry is pinning its hopes on smart phones as the driver of growth in difficult times. Overall mobile phone shipments are falling, but smart phones are growing and taking an increasing share of the market.
Companies such as Apple and RIM are seeing increases in demand for their devices, challenging the likes of Nokia, and leading a fundamental shift toward new device form factors and use of mobile applications by consumers and businesses…
The Canalys “Smart phone market trends 2009/2010” report pulls together, in a concise format, qualitative analysis of key market trends, top-level market share and shipment estimates for the leading vendors, comparative analysis of vendors’ performance and evaluation of their strengths and weaknesses, and forecasts for future market development.
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“Smart phones continue to shine as one of the brightest spots of the technology industry, with shipments growing despite the global recession,” says the recent Canalys’ report on the Q2 key smartphone market trends.
The report shows that Nokia maintains global lead, Apple’s success continues, as the iPhone takes 23% of the North American market and RIM continues to gain share, succeeding with its push into the consumer market. Touchscreens become the preferred interface, representing 40% of all shipments.
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