TV makers have been quick to recognise consumer appetite for connected TVs – and their ability to act as a differentiator in a crowded market.
Rightly so, as new research shows that nearly half of prospective TV buyers in the US intend to purchase an Internet-ready TV in the next year.
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Sony has extended its BRAVIA HDTV range to include a new model that for the first time lets viewers access online services.
The Z5500 uses Sony’s AppliCast technology to connect via its Ethernet port to the Internet.
Nearly two-thirds of US viewers want to watch Internet-based streaming video on their home HDTV, according to research.
The results endorse the growing trend for set manufacturers’ to launch internet-connected HDTVs, as was evidenced at last month’s CES.