The continuing litigation between Viacom and DirecTV reached new levels this week, as Viacom pulled all of its stations from DirecTV’s more than twenty million subscribers. With the two media giants battling over internet rights and increased pricing, owners of Apple’s forthcoming HDTV service may find themselves losing out.
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Boeing, who has provided advanced satellite systems to DIRECTV for more than 16 years, announced that DIRECTV 12 was shipped Nov. 25 from Boeing’s satellite manufacturing facility in El Segundo to the Baikonur Cosmodrome launch facility in Kazakhstan.
DIRECTV 12 is the 11th satellite Boeing has built for DIRECTV. According to the company, the new satellite will increase DIRECTV’s high-definition capacity by 50 percent, and when combined with the DIRECTV 10 and 11 satellites that launched in 2007 and 2008, will enable DIRECTV to deliver 200 national and 1,500 local HDTV channels to “millions of U.S. households”.
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Satellite and cable providers on both sides of the Atlantic have recently claimed they are offering full HD – or 1080p – programming.
The Blu-ray Disc Association is objecting to these claims of equality, suggesting the comparisons are irresponsible and misleading, and says it will take “appropriate action”.
The US’s leading provider of HDTV has credited its 95 channels of HD content as one of the main reason for increasing subscribers even as the economy falters.
Paul Guyardo, DirecTV’s chief marketing officer, said the company had not been greatly affected by the US economic slowdown.
DirecTV added 275,000 subscribers in the first quarter, compared to just 35,000 for rival Dish Network.
He attributed the satcaster’s market-leading HD offering as a major factor in the increase.
“I don’t want to say that we are recession-proof, but I will say that we have not been dramatically affected by the recession,” he said.