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Watching movies and other video content on DVD and Blu-ray Disc accounts for 88 per cent of home entertainment spending – even although newer digital methods are beginning to gain a foothold in the consumer market.
The average US home video consumer reported spending an average of USD $25 per month on all types of home video purchases and rentals, according to NPD Group.
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Mobile Web and application usage is growing rapidly, according to mobile advertising agency AdMob.
The increase is attributed to a combination of organic growth from AdMob’s legacy publishers and the addition of thousands of new mobile sites and applications to the company’s publisher network.