The market leader in the manufacture of optical disc production lines has upgraded its 2008 forecast for Blu-ray machines by 50% after receiving strong orders in the first three months of the year.
Along with “numerous orders” for Blu-ray lines from Europe and Asia, the company received its first major order for Blu-ray from the US.
Stefan Baustert, CEO of Singulus Technologies, said its order projections had been upped from 20 Blu-ray machines to “about 30 machines” for 2008.
He said a market share of more than 65 % was targeted for the Blu-ray segment.
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With Blu-ray sales still not setting the heather alight much has been made of the high cost of HD players and continued viewer satisfaction with standard-definition DVD.
Paul Erickson, director of DVD and HD Market Research at DisplaySearch, is in no doubt these are big factors contributing to Blu-ray’s slow shift into the living room.
Adding to the picture is the emergence of online content delivery as a viable source of HD programming, something that is seen as posing a real threat to Blu-ray’s long-term survival.
High cost and a belief that standard-definition DVD is “good enough” are the main barriers to US consumers purchasing Blu-ray players.
These are the conclusions of a study by the NPD Group, which found that manufacturers still face challenges despite rising awareness of Blu-ray.
The market research company found that 45 per cent of HDTV owners in the US now claim to be familiar with Blu-ray Disc (BD), up from 35 percent in June 2007.
And, while only 6 per cent of all consumers surveyed said they plan to purchase a BD device in the next six months, NPD found purchase intent to be higher among the growing population of HDTV owners, boding well for the future of the format.
Blu-ray discs and DVDs are going to survive for another 20 years even though great advances are being made in digital downloading.
That is the belief of Reed Hastings, head of NetFlix, the online rental service, who also stated that he doesn’t think a rival physical optical disc will emerge to challenge Blu-ray.
Speaking at an investors meeting, Hastings said on DVD and Blu-ray wouldn’t be replaced by digital downloads and ray Hollywood studios would continue releasing films on disc.
“Our view is that the studios are going to publish DVD and Blu-ray for another 20 years,” he said. “I don’t think there’s going to be another physical optical disc.”
Samsung Electronics has come first in a customer loyalty survey in the US for both its HDTVs and DVD players.
The company was winner in the two categories in the Loyalty Engagement Index, a nationwide survey carried out by Brand Keys Customer.
It identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers.
The report forecasts which products consumers are most likely to purchase over the next 12 to 18 months.
Sales of high definition Blu-ray recorders are increasing rapidly in Japan as consumers take to the new generation of home movie entertainment.
Last month the more expensive Blu-ray recorders topped the old generation recorders in the value of sales for the first time.
The research firm BCN Ltd said that around a third of machines sold now carry the new format.