The uptake of HD technology in Europe is accelerating rapidly but there remains a “significant” content gap caused by the lack of HD programming on free-to-air platforms across the region.
That’s the conclusion of the latest report from media analysts Screen Digest which says that by the end of 2007, 18 per cent of the 165 million European TV households were equipped with HD displays.
But less than one per cent of these (approximately one million) were fully “HD enabled” – that is equipped with an HD set-top box and an HD subscription enabling them to watch HD broadcasts.
The report forecasts that by 2012 the situation will have improved little – only 20 per cent of the 85 per cent of European households with HD displays will actually be watching in HD.
It says that ultimately HD will become the default choice of TV viewers but in the most part they will have to wait at least until 2015 to enjoy the content for free.