If Europe wants to benefit from the growing HDTV market, broadcasters and production companies must take a broader view.
That is the advice of Jaume Rey, director of Professional & Broadcast IT Systems Business Unit (PBITS), part of the Panasonic group.
Urging those involved in producing TV programmes to look beyond local markets, he noted that while European consumers have embraced HD acquisition technology, many viewers are still watching television on SD sets.
“In countries such as Spain, broadcasters and production companies must show a lead in the introduction of HD," he said. "In a growing market, manufacturers need to think globally instead of locally where content production and distribution is concerned.”
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The UK’s ITV network has launched its HD service on Freesat by broadcasting the opening games from Euro 2008.
Freesat is a subscription-free, digital satellite TV service from ITV and the BBC.
Viewers can see all the games the BBC has rights to in high definition on Virgin Media and Sky, but ITV announced that its debut HD programmes would be matches on the opening few days of the football tournament.
The first HD offering from ITV was the Portugal v Turkey match on Saturday.
The growing market for high definition television in Japan has received a further boost with the start of a VOD service by the country’s largest retail chain, Tsutaya.
Users will be able to download titles from home using the acTVila portal that is popular on Japanese plasma and LCD HDTVs.
They will have 48 hours to watch the films or TV shows as many times as they want.
The new service from Tsutaya, which counts 27.2 million members at its 1,330 branches across Japan, is the latest sign of the growing popularity of HDTV in the country.
European viewers can now watch live high-definition television programming on their mobile devices using a USB TV dongle developed by the Chinese company Aigo.
The dongle, first released for the Chinese market in April, is compatible with European HDTV standards.
It will enable users to watch live HDTV on their laptops, desktop computers, portable video players and portable navigation (GPS) devices.
Viewers simply plug the device into their PC or portable video player’s USB port to capture HD programming wirelessly from local TV stations.
Feng Jun, president and founder of Aigo, said: “People across China, and now also in Europe, will have access to live HDTV on their laptops and portable video players.”
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The move towards the new compression standard continues as Starz Entertainment invests in a four-channel, HD MPEG-4/AVC encoding system from cable-equipment manufacturer Motorola.
The premium programmer has become the latest cable network to adopt MPEG-4 compression to conserve satellite bandwidth as it expands its HD offerings.
The new transmission system includes DVB-S2 satellite modulation gear, which can increase a satellite transponder’s output by up to 50 per cent.
Starz said upcoming HD channel Encore HD will also be launched using MPEG-4.
Panasonic is to roll-out sales of a range of Blu-ray recorders in Australia, making it only the second country after Japan to receive the devices.
A 500GB Twin High Definition Tuner and VIERA Link model is to go on sale this month as well as various lower-spec recorders, the first 46” plasma TV and new 37” Full HD LCD TV models.
Paul Reid, Panasonic Australia’s Director for Consumer Electronics Group, described the move as a “significant breakthrough” for Blu-ray.
Digital video recorder maker TiVo has reported soaring income for the first quarter of 2008 boosted by higher sales of HD devices and reduced advertising costs.
The California-based company said it earned $3.6 million, or 4 cents per share, for the three months ending April 30.
Tom Rogers, President and CEO of TiVo, said the most significant activity being worked on to boost stand-alone sales of HD devices was relationships with third parties.
He said tests were begun last quarter with bundling with HDTV set sales.
The European Broadcasting Union (EBU) has taken delivery of HDTV MPEG-2 encoder equipment in order to expand capacity on its contribution network.
Supplied by NTT Electronics Corporation, the Encoder HE5100 will allow the organisation’s members to cope with the rising demand for HD content.
This is expected to increase further over the summer with the expansion of HD broadcasts for various major sporting events.
MediaRecall is to represent a collection of more than 1,100 high quality HD clips shot in Beijing for licensing in advance of this summer’s Olympics.
The subject matter of the clips is diverse, ranging from Beijing lifestyle to footage of the venues and is being made available as stock footage for use in news and editorial programmes.
Taneoka Hiroaki, President of Contents Gate, a Japanese content aggregator and MediaRecall partner for Japan, said the cameramen had created something very special.
Blue Ray Technologies is planning to open multiple Blu-Ray disc production facilities across the U.S, starting with a facility near Hollywood to be close to the indie and major studios that have now all adopted Blu-ray.
The new facilities are designed to be capable of handling the next generation of movie and game discs, Blue-ray 2.0, which gives an interactive web dimension to the consumer, and offer up to “five layers of entertainment”, according to BRT founder Erick Hansen.