Twenty-eight per cent of Hispanics questioned in a US survey say they will buy a large-screen television or HDTV in the next 12 months.
They also say that TV advertising is the medium that mostly influenced their decision, according to research by Vertis Communications.
This compares to just 23 per cent of non-Hispanics planning to purchase a large-screen or HDTV in the next 12 months.
The study – Customer Focus® OPINIONES – also showed that Hispanics found inserts and circulars to be the second most influential form of advertising.
Internet marketing was the third-most selected medium.