Juniper Research estimates that by 2011 the majority of all applications-related revenue will originate from applications delivered via applications stores. And this trend will continue, with the contribution of 4G (both WiMAX and LTE) giving subscribers the opportunity to experience better mobile voice and data services, via application stores.

Operators are only just beginning to realize that they have the existing assets to support their goal of launching an application store. By using the right avenues to tap into these assets, operators can fast track their venture into this exciting, profitable space.

There are 7 key factors that determine a winning application store strategy for operators.