For a start-up like Wizi having Google launch a competing product might seem like the kiss of death. Not so with the Lisbon, Portugal-based developers who have welcomed the launch of Google’s Latitude as a way of bringing attention to their instant location sharing application. The free mobile application allows you to share your location instantly by e-mail or SMS.
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Google has launched a new mobile service called Latitude that lets users see the location of friends who opt to share their whereabouts.
It adds to the existing location-awareness function on Google Maps but is also an iGoogle gadget for a computer.