INTERVIEW: Location-based advertising (LBA) is still in its early stages – and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge.
Smartphone.biz-news spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.
Posts Tagged: location-based
Vodafone is joining the increasingly busy application store game by launching its own venture in a number of European markets later this year.
The mobile operator will take a 30 per cent share of all app revenue – mirroring Apple’s App Store.
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RIM’s plans for its soon-to-be unveiled BlackBerry OS 5.0 include an overhaul of maps and messaging options.
BGR reports that the Canadian smartphone maker is bringing in new maps features, including displaying the address location of a message – such as email, text or PIN.