INTERVIEW: Tony Jebara, chief scientist for New York start-up Sense Networks and a professor at Columbia University, tells smartphone.biz-news how location-based data is being used to predict consumer behavior and preferences.
Jebara, who is delivering a keynote presentation at this year’s MetaPlaces09 conference, said the results can be used to highlight hot spots where different urban "tribes" gather – but can also give advertisers a better idea of where and when to advertise to certain groups of people.