Sony’s Play Station 3, with its integrated Blu-ray disc (BD) player, has given many millions of consumers their first taste of the high definition format.
But hopes that the makers of the video game console would give Blu-ray a further boost have been dashed by Sony Chairman Howard Stringer.
The Sony chief claims Microsoft’s decision to cut the price of its Xbox 360 by US$50 is evidence that it’s falling behind the PS3 in overall sales.
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With Blu-ray sales still not setting the heather alight much has been made of the high cost of HD players and continued viewer satisfaction with standard-definition DVD.
Paul Erickson, director of DVD and HD Market Research at DisplaySearch, is in no doubt these are big factors contributing to Blu-ray’s slow shift into the living room.
Adding to the picture is the emergence of online content delivery as a viable source of HD programming, something that is seen as posing a real threat to Blu-ray’s long-term survival.
Sony is to launch an original High-Definition TV show on gaming for the Play Station 3 video console.
Called Qore, the monthly programme will offer news on the latest PS3 games, game reviews and interviews with game developers. The first episode will be available on June 5.
The show, which can be purchased at the online Play Station store for $2.99 each or annually for $24.99, is being seen as a signal that Sony is preparing to compete with Microsoft’s XBox 360 programming service.