Mippin is one such company that specializes in helping users attain access to mobile content, and helping publishers mobilize their content for easy access for their audience.

Mippin, backed by Refresh Mobile, came to life in 2007. David Mannl, Head of Creative and co-founder of Mippin, states that he and his partner said, "let’s ditch the whole client business for the time being’ and focus only on mobile apps and that’s when Mippin got started and launched as a product."

He also notes that when they started back in 2007 there were hardly any mobile internet sites around, and left a huge need for publishers and users to have mobile versions of all the web content they could.