T-Mobile’s move to offer tiered pricing based on bandwidth usage represents the latest development in the wireless industry’s attempt to cash in on exploding demand for mobile data demand, according to iSuppli. Global mobile data traffic is expected to nearly double each year through 2014.
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Mobile data usage continues to grow exponentially as 3G technology spreads globally. According to ABI Research, from 2009 to 2015 data usage in Western Europe and North America is expected to increase at a compound annual growth rate of 42% and 55% respectively. In 2010, the average North American user is expected to consume 159 megabytes of data – up from 100 megabytes in 2009.
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UK-based Vodafone is to acquire Swedish firm Wayfinder for USD $29.4 million-
The move is being seen as a bid by Vodafone to boost its location-based services (LBS) offering and drive mobile data growth.
Wayfinder’s services are available in 19 languages to a global user base of more than 2 million.