Demand for mobile phones increased again in Europe, last year – mostly due to the growing popularity of smartphone. According to the findings of the latest study conducted by the research company GfK, 3.2% more mobile phones were sold in 2011, the sales of smartphones increased by 67%.
Posts Tagged: mobile-phones
Vyke Communications, the mobile Voice over Internet Protocol (VoIP) service provider, has announced the launch of its consumer marketing programme targeting the Asian expat communities.
According to a recent national survey conducted by Vyke, expats spend more money on their mobile phones than they do on their food bills.
NBC has made no secret of the fact it plans to use the Beijing Olympics as a campaign platform for HDTV.
Now the US network has announced that the summer games will also act as a research lab to guage how viewers use different media platforms.
The network hopes its research will reveal how people combine, for example, high def TV coverage of an event with tools such as video streaming, video on demand and mobile phones.
Alan Wurtzel, NBC’s research chief, said the company would publicly issue a TAMi (Total Audience Measurement Index) for the first time.
“An event of this magnitude requires the biggest and most sophisticated research effort to measure it,” he said.
The mobile phone distributor, Brightpoint, is to take cost-cutting measures across its global operations over fears of a slowdown in handset sales.
The company said it now expects the global handset market to reach 1.25-1.30 billion units this year, down from a previous estimate of 1.25-1.35 billion.
Second-quarter sell-in units are expected to be “flat to slightly up” compared to the first three months of the year.
This contrasts with a previous forecast for 3-5 per cent growth by the distributor.
The cost-cutting will come mainly in Europe, at the former Dangaard operations.
Brightpoint is cutting 50-75 jobs at its European head office in Denmark, and eliminating another 225-250 positions across its other European operations.
This is expected to result in annual cost savings of US$25-30 million.
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Almost a quarter of European households have given up fixed landlines for mobile phones and online calling, according to a European Union survey.
The poll, carried out in November and December, found that 24 per cent of European households now eschew fixed landlines in favour of mobile phones, up from 22 per cent in a survey two years earlier.
The Czech Republic, Finland and Lithuania had the lowest number of landlines in use across the 27-nation bloc.
The results chime with the growing interest in the use of mobile VoIP services – either via GSM/GPRS wireless standards or through WiFi – and the widespread installation of internet calling software on smartphones.