Different nationalities have different preferences in their method of online shopping – website/mobile site vs. mobile application, according to a survey conducted by OHT-Mobile. The survey, conducted in February 2015, was jointly carried out with Google Consumer Surveys based on a representative sample of 800 respondents – 100 each from the US, the UK, Australia,…
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IDC today announced the results of a new survey revealing that mobile shopping "warriors" (hyper-connected individuals) and mobile shopping "warrior wannabies" (moderately connected individuals) will account for 28% or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season.
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