INTERVIEW: Location-based advertising (LBA) is still in its early stages – and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge.
Smartphone.biz-news spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.
Posts Tagged: mobile
INTERVIEW: Mobile operators are searching for new and innovative ways to generate revenues beyond service plans.
Julien Oudart, sales and marketing director for French mobile advertising company Sofialys, tells smartphone.biz-news about the opportunities open to carriers from opt-in subscriber databases.
Sony Ericsson is to stop using its proprietary memory card format in favor of the standard and more popular MicroSD.
The change will will make moving content between the mobile handsets and PCs easier.
Roccat has launched the first headset to provide a microphone and earphones that can be used with PCs as well as mobile phones.
The Vire Mobile Communication Gaming Headset is designed for use with VoIP solutions and more general communications.
Imeem has launched its Mobile social music application for the iPhone and iPod touch.
The main thrust of the online streaming service is the ability to search and play millions of user-posted songs through a free downloadable app.
RIM and HP are partnering together to offer Blackberry business users some features which they say will allow mobile workers to increase their productivity levels.
Among the first applications and services for the smartphones is printing service that enables users to easily print to the nearest printer.
DiBcom has signed a partnership agreement with Solaris Mobile to use its receiver technology to enable mobile devices to receive content such as mobile TV transmitted by satellite.
The link-up centres around Solaris’ recently launched Eutelsat W2A satellite, which carries Europe’s first S-Band payload.
Skype has launched Skype for SIP, a beta program that allows companies to make domestic and international VoIP calls from an office PBX rather than PC.
The move comes the week after eBay announced that it expects Skype to more than double its revenue to over USD $1 billion by 2011 – with hopes high that the new business service will be a compelling proposition.
Truphone has unveiled its plans for a single-SIM, multi-country mobile service that will enable users to make calls in supported countries at local rates.
The mobile communications company says a key aim of the Local Anywhere service is to eliminate the hassle of switching SIM cards or the expense of often-exorbitant roaming charges when callers use their handsets on foreign trips, according to voip.biz-news.
The smartphone market is likely to see big changes in 2009 – not least in how revenue is raised for services and content.
Kris Kolodziej, CTO and vice president of business development with Spime, told smartphone-biz.news that advertising could begin to subsidise the cost of location-based services to consumers in 2009 and 2010.