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The move towards the new compression standard continues as Starz Entertainment invests in a four-channel, HD MPEG-4/AVC encoding system from cable-equipment manufacturer Motorola.
The premium programmer has become the latest cable network to adopt MPEG-4 compression to conserve satellite bandwidth as it expands its HD offerings.
The new transmission system includes DVB-S2 satellite modulation gear, which can increase a satellite transponder’s output by up to 50 per cent.
Starz said upcoming HD channel Encore HD will also be launched using MPEG-4.
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Research by Motorola shows that young adults have a huge influence on their parents’ buying decisions for HDTV sets and programming packages.
The “always-on” generation are hungry for more control over when and where they access rich content such as high-definition (HD) programming and cable TV, the study found.
The ability to time-shift with DVRs and have access to HD programming were both highly desirable features.