Dish Network is claiming a pay-TV industry first with its announcement that it is to transmit all standard and HDTV programming in the MPEG-4 Advanced Video Coding Standard.
Always keen to stress any competitive advantage over its rivals, the satellite provider asserts this is just the latest in a series of market-leading offerings.
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Subscribers to America’s DISH Network who have its MPEG-4 HD DVR boxes are to be offered full 1080p (1920×1080 progressive) resolution wherever content is available.
Starting on August 1 with a Video On Demand option for the movie I Am Legend, the new high resolution programming will supercede the 1080i (interlaced) or 720p which until now was usual HD fare for DISH and other services.
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The move towards the new compression standard continues as Starz Entertainment invests in a four-channel, HD MPEG-4/AVC encoding system from cable-equipment manufacturer Motorola.
The premium programmer has become the latest cable network to adopt MPEG-4 compression to conserve satellite bandwidth as it expands its HD offerings.
The new transmission system includes DVB-S2 satellite modulation gear, which can increase a satellite transponder’s output by up to 50 per cent.
Starz said upcoming HD channel Encore HD will also be launched using MPEG-4.