The market leader in the manufacture of optical disc production lines has upgraded its 2008 forecast for Blu-ray machines by 50% after receiving strong orders in the first three months of the year.
Along with “numerous orders” for Blu-ray lines from Europe and Asia, the company received its first major order for Blu-ray from the US.
Stefan Baustert, CEO of Singulus Technologies, said its order projections had been upped from 20 Blu-ray machines to “about 30 machines” for 2008.
He said a market share of more than 65 % was targeted for the Blu-ray segment.
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Blu-ray discs and DVDs are going to survive for another 20 years even though great advances are being made in digital downloading.
That is the belief of Reed Hastings, head of NetFlix, the online rental service, who also stated that he doesn’t think a rival physical optical disc will emerge to challenge Blu-ray.
Speaking at an investors meeting, Hastings said on DVD and Blu-ray wouldn’t be replaced by digital downloads and ray Hollywood studios would continue releasing films on disc.
“Our view is that the studios are going to publish DVD and Blu-ray for another 20 years,” he said. “I don’t think there’s going to be another physical optical disc.”