comScore has released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. After several months of strong growth, Google Android captured the #2 ranking among smartphone platforms with 26.0 percent of U.S. smartphone subscribers.
The report ranked the leading mobile original equipment manufacturers and smartphone operating system platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share.
OEM Market Share
For the three month average period ending in November, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5 percent of U.S. mobile subscribers, up 0.9 percentage points from the three month period ending in August. LG ranked second with 20.9 percent share, followed by Motorola (17.0 percent), RIM (8.8 percent) and Nokia (7.2 percent).

Smartphone Platform Market Share
According to the report, 61.5 million people in the U.S. owned smartphones during the three months ending in November, up 10 percent from the preceding three-month period, as RIM led with 33.5 percent market share of smartphones. After several months of strong growth, Google Android captured the #2 ranking among smartphone platforms in November with 26.0 percent of U.S. smartphone subscribers. Apple accounted for 25.0 percent of smartphone subscribers (up 0.8 percentage points), followed by Microsoft with 9.0 percent and Palm with 3.9 percent.

comScore finds that in November, 67.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.5 percentage points versus the prior three month period, while browsers were used by 35.3 percent of U.S. mobile subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 33.4 percent of the mobile audience, representing an increase of 1.1 percentage points. Accessing of social networking sites or blogs increased 1.0 percentage points, representing 23.5 percent of mobile subscribers. Playing games attracted 22.6 percent of the mobile audience while listening to music attracted 15.0 percent.

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Although a week ago
According to the recent Canalys Smartphone Analysis, the smart phone market continues to increase as a proportion of the overall mobile phone market in the US. 
The iPhone remains the leading consumer smart phone in the US. The response to the iPhone 3G S was ‘tremendous’ and ‘very surprising’ according to Apple, so much so that many international markets had limited supply for several weeks.
“If the CLIQ and the Droid do anything like as well as the RAZR did it will give Motorola a solid base for 2010. Working on Android means that building its own app store need not be a top priority for Motorola.,” according to Canalys.
“Smart phones continue to shine as one of the brightest spots of the technology industry, with shipments growing despite the global recession,” says the recent 
Pete Cunningham, Canalys senior analyst, said, “Apple has revolutionised the smart phone sector, leapfrogging more experienced rivals. The competition must move much faster to close the gap in terms of functionality and design and at the same time try to target Apple’s weak spots. These are primarily related to its business model, which requires premium upfront pricing, high cost of ownership and, in many countries, a restricted operator line-up.”
challenges ahead – it must find the resources to launch the Pre on the global stage, while continuing to fund development of its product pipeline.”
price points are incredibly low, which is good for customers, but the industry lacks excitement. Smart phones are different – Nokia, Apple, RIM and Palm have all achieved success by developing their own operating systems and delivering distinct devices and interfaces. Android customisation will further add to this diverse mix. As a result, new smart phones are front page news around the world."







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