The world’s second-largest maker of consumer electronics aims to double its revenue in Brazil, Russia, India and China within three years by bolstering sales in seven main businesses including Bravia televisions and Blu-ray disc players.
Sony’s plans for sales of electronics to so-called BRIC nations will rise to 1.2 trillion yen (US$11.1 billion) by the 12 months ending March 31, 2011, from 600 billion yen last fiscal year.
Speaking in Tokyo, Sony chairman and CEO, Howard Stringer, was presenting the company’s mid-term corporate strategy, which included the first concrete details on the plan for on-demand video content, including a launch window of later this summer.
After touting an installed base of 50 million network-enabled PS3 and PSP units and a plan to achieve profitability this year, Stringer outlined a large-scale video service for Sony’s entire empire.
The as-yet-unnamed video store is described as a “premium film and TV service”. Aside from Sony titles, no other content deals have been announced.