Sales of Blu-ray discs for the first half of 2008 have grown by 506 per cent compared to the same period last year, according to the British Video Association (BVA).
Yet, despite the huge increase, the format still only represents 1.2 per cent of the total UK video market, with sales of nearly one million units.
The BVA’s half-year results show total sales in 2008 are up 3.3 per cent compared with the same period last year, a rise it attributes to the increased level of consumer choice provided by the HD formats – both BD and HD-DVD.
In the US, DVD also remains the most popular home entertainment choice but there are differences emerging among age groups.