As Japan approaches the end of analogue broadcasting in 2011, the digital TV market has entered a period of diversifying customer needs.

“In order to meet demand for more vivid reproduction of high contrast, high definition images, simultaneous viewing and recording of multiple programs, along with access to broadband content,” as they say, Toshiba just unveiled newly developed CELL REGZA TV and the CELL Platform.

CELL REGZA 55X1 is the new flagship of the company’s REGZA line-up and will be available in the Japanese market from the beginning of December.