Samsung Electronics has come first in a customer loyalty survey in the US for both its HDTVs and DVD players.
The company was winner in the two categories in the Loyalty Engagement Index, a nationwide survey carried out by Brand Keys Customer.
It identifies brands that are best able to engage consumers by meeting or exceeding their expectations, which creates loyal customers.
The report forecasts which products consumers are most likely to purchase over the next 12 to 18 months.
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Samsung’s home-theater, DVD and Blu-ray-player businesses will be merged with the TV section as part of moves to change the way it operates.
Samsung Electronics Co, the flagship company of South Korean conglomerate Samsung Group, said the re-organisation within the digital-media division was part of a wider re-structuring.
Over 21 million LCD TVs were sold in the first three months of 2008 compared to 2.8 million plasma sets, according to a data compiled by research firm DisplaySearch.
The total number of TVs sold during the period was 46.1 million, up only 1% compared to sales in 2007.
The slow-down in sales is largely attributed to a weaker US economy.
Samsung has unveiled the first ultra HD 82-inch LCD panel at the Society for Information Display (SID) 2008 International Symposium in the US.
The company rolled out the monster with an ultra definition (UD) resolution of 3840 x 2160 pixels with a 120Hz refresh rate – double the pixel count of Full HD, which stands at 1920 x 1080 pixels.
Video is refreshed at 120Hz – currently the highest refresh rate on LCD TVs – which makes fast-moving video less blurry.
Kim Sang-soo, executive vice president of Samsung’s LCD Technology Center, said: “I personally hope the next-generation ultra-high definition level in the LCD panel market will open soon, with increasing consumer demand for clear viewing in households and public spaces, he said.
Samsung also exhibited an 82-inch LCD e-Board using Ultra-HD technology.