SES ASTRA and Samsung announced today that they will jointly promote 3D television to the market. Under the terms of the agreement, Samsung will support SES ASTRA with 3D television content for its new 3D demo channel to be launched on 4 May 2010. The demo channel will be broadcast free-to-air via ASTRA’s orbital position 23.5 degrees East, and is intended to help retailers promote 3D television to end-consumers at the point of sale.