Microsoft is to create an online software store for its Windows Mobile platform.
To be called Skymarket, the online store for mobile software follows Apple’s iPhone App Store and Google’s plans for an App Market for its Android smartphone platform.
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The mobile software market will be worth an estimated US$ 67.3 billion in 2013 – up from US$ 17.9 in 2007 – as the number of mobile devices grows and minutes of use increases steadily.
This revenue growth will be fuelled by mobile carriers’ willingness to carry data apart from voice and the introduction of third-generation (3G) smartphones.
That’s the conclusion of analysts at Frost & Sullivan in their report “World Next-Generation Mobile Software Market”.
They say that with the expansion of memory, an increase in processor speed and the availability of better networks that allow for faster data transfer, mobile software is in for exponential growth.