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Sales of LCD and plasma TVs showed a 53 per cent year-on-year increase in the US for the first quarter of 2008, with more than 7.5 million units sold.
This represents a 7 per cent increase over industry projections for the period.
While analysts in Japan have attributed a 35 per cent increase in flat-panel TV sales during the first half of June to the upcoming Beijing Olympics, industry executives in the US are being more cagey.
But what those attending the DisplaySearch TV Supply Chain Conference in San Diego did agree on was that despite the state of the US economy, the North America TV market remains robust – so far.
Posts Tagged: television
Twenty-eight per cent of Hispanics questioned in a US survey say they will buy a large-screen television or HDTV in the next 12 months.
They also say that TV advertising is the medium that mostly influenced their decision, according to research by Vertis Communications.
This compares to just 23 per cent of non-Hispanics planning to purchase a large-screen or HDTV in the next 12 months.
The study – Customer Focus® OPINIONES – also showed that Hispanics found inserts and circulars to be the second most influential form of advertising.
Internet marketing was the third-most selected medium.