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The US’s leading provider of HDTV has credited its 95 channels of HD content as one of the main reason for increasing subscribers even as the economy falters.
Paul Guyardo, DirecTV’s chief marketing officer, said the company had not been greatly affected by the US economic slowdown.
DirecTV added 275,000 subscribers in the first quarter, compared to just 35,000 for rival Dish Network.
He attributed the satcaster’s market-leading HD offering as a major factor in the increase.
“I don’t want to say that we are recession-proof, but I will say that we have not been dramatically affected by the recession,” he said.
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Sony has signed an agreement with the US’s six largest cable companies to produce a TV that will receive digital signals without the need for a set-top box.
The Japanese electronics company will make an LCD set based on the Tru2way cable platform introduced in January at CES by Comcast.
Kyle McSlarrow, president of the National Cable & Telecommunications Association, said: “This is a landmark agreement which will provide a national, open and interactive platform resulting in more choices of services and products for consumers.”