The idea that one movie could transform a technology from niche to mainstream may seem extreme.
Yet that is what Craig Kornblau, president of Universal Studios home entertainment, is suggesting will be the effect of the yet-to-be released new thriller starring Angelina Jolie.
The studio executive believes the film’s highly visual nature could be the trigger to mass sales of Blu-ray devices.
James McAvoy plays an average guy who’s recruited by Jolie to become a contract assassin.
Kornblau said he thought Wanted, which is released in US cinemas on Friday, could do for HD disks what The Matrix did for the standard-def DVD.