Paid-for television content – whether through cable, satellite or the internet – is preferred over free-to-air services – even in markets where free programming is more readily available, according to global research from Motorola Mobility.
Posts Tagged: viewing-habits
This Friday sees US television going 100 per cent digital, a move that has impacted on over a quarter of households which have had to invest in new TV sets and/or services to prepare for the June 12th changeover.
However, researchers say that the switch to digital has changed traditional viewing habits.
A viewer rating system developed by Oki Electric Industry is to be used in Japan to collect information on the viewing habits of IPTV users.
Existing ground-based broadcasting systems have the means to gather viewership data, such as user preference and viewer history.
Broadcasting companies say this information is important in enabling them to improve services.
However, until now there has been are no equivalent user information collection functions for IPTV services.
OKI’s IPTV Audience Rating Information System allows service providers, with the authorisation of users, to obtain information about when and which channel and programs the users watched.