The UK’s ITV network has launched its HD service on Freesat by broadcasting the opening games from Euro 2008.
Freesat is a subscription-free, digital satellite TV service from ITV and the BBC.
Viewers can see all the games the BBC has rights to in high definition on Virgin Media and Sky, but ITV announced that its debut HD programmes would be matches on the opening few days of the football tournament.
The first HD offering from ITV was the Portugal v Turkey match on Saturday.
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Dissatisfaction with the UK’s top three digital TV providers is likely to make customers consider switching to freesat’s combination of HD programmes without subscription.
That is the conclusion of Steve Weller, communications expert at uSwitch.com, which carried out a customer satisfaction study on the UK’s top three digital TV providers – who hold 95% of the market.
Almost 9 out of 10 homes in the UK have now ‘gone digital’ and spend a total of £4.2 billion on receiving the service every year.
However, the independent price comparison and switching service found that more than 1 in 4 customers are not satisfied with their digital service.