As competition for video services continues to grow in Europe operators will offer high definition VOD as a means of standing out from the crowd.
That’s acccording to a report from analysts ABI Research, which says the move from near-VOD to true VOD dramatically increases buy rates.
It believes the next step will be to differentiate even further with HD VOD and greater content choice.
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The growing market for high definition television in Japan has received a further boost with the start of a VOD service by the country’s largest retail chain, Tsutaya.
Users will be able to download titles from home using the acTVila portal that is popular on Japanese plasma and LCD HDTVs.
They will have 48 hours to watch the films or TV shows as many times as they want.
The new service from Tsutaya, which counts 27.2 million members at its 1,330 branches across Japan, is the latest sign of the growing popularity of HDTV in the country.