Samsung, the world’s number two mobile phones manufacturer, has announced the launch of the Samsung Omnia W, the first company's smartphone based on the latest version of the Microsoft Windows Phone, also known as Mango.
Omnia W has 3.7-inch Super AMOLED screen, a 1.4 GHz processor, 5-megapixel camera and 512 MB RAM and 8GB internal memory.
According to Microsoft, Windows Phone was developed in order to provide intuitive phones, "smart and socially connected." The six Microsoft applications provide interesting content and innovative communication experience. Windows Phone People Hub integrates the most important social networks: Facebook, LinkedIn, Twitter and Windows Live, so that the users to always stay connected to the communities they belong.
Office Hub offers greater productivity in movement and includes access to Windows Live Sky Drive, which offers 25GB storage capacity and easy access to documents and media files. Users can create and edit documents through the mobile versions of Microsoft Office Excel, Word and PowerPoint, but can also use the One Note, a platform designed for taking notes, allowing convenient storing of the voice memos, pictures and notes in text format.
The flawless access to entertainment can be made thanks to the integration of Picture Hub, Music & Video Hub – provided by Microsoft Zune – and Game Hub, which provides the latest social gaming experiences through Xbox Live. This interface allows players to chat even during the game.
Users can stay up to date with the latest news and events via the Now 2.0, which offers live information regarding business, stock markets or weather. RSS Time allows downloading and reading RSS feeds for newspapers, magazines and blogs in an easy and digestible format; the articles of interest can be instantly shared by e-mail or posted on Facebook.
The device offers enhanced integration of social networks, by adding the Twitter and LinkedIn networks to Omnia’s interface. Thus, pictures and videos can be shared instantly across a variety of social networks with no complications.
Omnia W will be commercially available in late October in Italy and gradually worldwide, including the rest of Europe, CIS, Latin America, Africa, Southern and Southwestern Asia.
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There is a huge race among smartphones as currently 
In Q3 2010, the worldwide smartphone market grew an impressive 95% over the same quarter a year ago to 80.9 million shipped units, according to
As well as the positive picture in the US, Canalys’ detailed country level smart phone research has consistently highlighted the importance of, and differences in, ‘emerging markets’. For example, in what are now being called the ‘BRIIC’ countries (Brazil, Russia, India, Indonesia and mainland China), smart phone shipments increased by 112% year-on-year, faster than the market overall, and each country individually saw strong growth. Nokia was the leading vendor in all five BRIIC markets in Q3 2010, benefiting from its global reach and channel relationships.
Driven by Nokia, the Symbian Foundation retained its position as the leading smart phone OS vendor worldwide. Of the 56 named countries that Canalys tracks, it is still the number one OS vendor in 37 of them because of Nokia’s dominance, plus in Japan, where its position is supported by Fujitsu and Sharp. According to the report, the launch of Nokia’s new range of Symbian devices, particularly the N8, will give a boost to its holiday season shipments, and the outlook into 2011 remains positive as Nokia aims to push Symbian devices further into the mid-tier of the market to attract mass-market volumes.