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The head of the UK’s Freesat digital service believes viewers will begin to resent paying for HDTV as increasing numbers regard it as the new “standard”.
Emma Scott, managing director of Freesat, which launched in May, said there were already over 10m HD ready TV sets in UK homes.
But at the time of Freesat’s launch only around 5 per cent of those HD ready homes were actually watching television programmes in high definition – and by subscription.
Addressing the Broadcast Digital Channels Conference 2008 earlier this month, she said consumers and retailers wanted HD content– but it was the broadcasters that had taken a while to catch up.
“Free HD is a long term opportunity for broadcasters and for Freesat,” she said. “HD is not a gimmick, it’s a new standard for television and one which every broadcaster I’ve met would love to deliver its content in."
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First there were YouTube videos and podcasts made on webcams and camcorders, now there’s a growing network of video-podcasters streaming out near-professional HDTV quality live shows.
Some – like Leo Laporte and Diggnations’s Kevin and Alex – attract many thousands of viewers to their live network-style webcasts using portable productions systems such as Tricaster.
Yet while this technology has plumetted in price it’s still out of the reach of the new generation of low-budget producers – everyone from churches and community organisations to individual bloggers.
Now the American internet podcaster Cali Lewis has launched an appeal on her popular Geek Brief show.
She is calling for someone in the industry to come up with switching hardware aimed at this emerging market.
If Europe wants to benefit from the growing HDTV market, broadcasters and production companies must take a broader view.
That is the advice of Jaume Rey, director of Professional & Broadcast IT Systems Business Unit (PBITS), part of the Panasonic group.
Urging those involved in producing TV programmes to look beyond local markets, he noted that while European consumers have embraced HD acquisition technology, many viewers are still watching television on SD sets.
“In countries such as Spain, broadcasters and production companies must show a lead in the introduction of HD," he said. "In a growing market, manufacturers need to think globally instead of locally where content production and distribution is concerned.”